Privacy Policy

Privacy Policy

Last Updated: June 18, 2026

Thank you for visiting the website of Mac Haik Dodge Chrysler Jeep Ram – Temple, located at 3207 South General Bruce Drive, Temple, TX 76504. This Privacy Policy explains how Mac Haik Dodge Chrysler Jeep Ram – Temple, our affiliated companies, and our service providers collect, use, disclose, protect, and otherwise process personal information when you visit our website, contact us, shop for vehicles, schedule service, request financing information, communicate with us, or otherwise interact with us online or offline.

This website and certain related digital marketing, personalization, lead management, analytics, communications, and customer experience services may be operated, supported, or provided by Team Velocity / Data Driven Holdings and its affiliates on our behalf. Team Velocity may process information as our vendor, service provider, or processor to help operate this website, deliver personalized shopping experiences, manage leads, support advertising and analytics, and communicate with customers and prospective customers.

This Privacy Policy applies to information collected through this website, mobile versions of the website, online forms, chat tools, trade-in tools, financing tools, service scheduling tools, call tracking numbers, text messaging programs, advertising campaigns, and other online services linked to this policy. It does not apply to third-party websites or services that we do not control.

  1. Information We Collect

We may collect the following categories of personal information:

Contact and Identifying Information

This may include your name, mailing address, email address, phone number, ZIP code, preferred contact method, and other information you provide when contacting us.

Vehicle Shopping and Ownership Information

This may include vehicles viewed, saved vehicles, trade-in information, VIN, mileage, payoff information, service history, vehicle preferences, appointment requests, payment estimates, and other information related to shopping for, buying, leasing, trading, servicing, or owning a vehicle.

Lead, Communication, and Interaction Information

This may include information submitted through website forms, chat, text messages, phone calls, emails, service requests, sales inquiries, test drive requests, credit or financing inquiries, promotions, surveys, or contest entries. Calls may be recorded or monitored where permitted by law.

Financing and Transaction Information

If you apply for financing, request a credit-related product, or submit information needed to purchase or lease a vehicle, we may collect information such as date of birth, driver’s license information, Social Security number, income, employment information, housing information, insurance information, credit application details, credit bureau information, lender responses, and other financial or transaction-related information.

Certain financial information may also be subject to federal privacy laws, including the Gramm-Leach-Bliley Act, the FTC Privacy Rule, the FTC Safeguards Rule, the Fair Credit Reporting Act, and related dealer/lender privacy notices.

Device, Internet, and Website Usage Information

We may collect IP address, browser type, device type, operating system, referring pages, pages viewed, time spent on pages, clicks, search activity, form interactions, approximate location derived from IP address, advertising identifiers, cookie identifiers, and similar online activity data.

Location Information

We may collect approximate location information from your device or IP address. We do not collect precise geolocation information unless you provide it, enable it, or use a feature that requires it.

Sensitive Personal Information

Sensitive information may include Social Security number, driver’s license number, financial account information, credit information, and other information required for financing, identity verification, fraud prevention, or vehicle transactions. We only collect sensitive information when reasonably necessary and where permitted by law.

We do not knowingly sell sensitive personal information or biometric information.

  1. Sources of Information

We may collect personal information from:

  • You directly, including through forms, calls, emails, texts, chats, and in-person interactions
  • Your device and browser when you use our website
  • Team Velocity and other website, CRM, advertising, analytics, chat, call tracking, and communications vendors
  • Mac Haik affiliated companies and dealership systems
  • Vehicle manufacturers, including Stellantis-related brands when applicable
  • Lenders, credit bureaus, finance companies, warranty providers, service contract providers, insurance providers, and other transaction partners
  • Advertising platforms, data providers, social media platforms, lead providers, and analytics providers
  • Publicly available sources and third-party data sources where permitted by law
  1. How We Use Information

We may use personal information to:

  • Respond to your questions, requests, forms, calls, chats, emails, and text messages
  • Help you shop for, compare, reserve, purchase, lease, finance, trade, or service vehicles
  • Provide pricing, payment estimates, trade-in estimates, availability information, service scheduling, and appointment confirmations
  • Process credit applications, financing requests, vehicle transactions, service transactions, warranty products, and related documentation
  • Personalize website content, vehicle recommendations, offers, reminders, and marketing
  • Operate, maintain, improve, secure, and troubleshoot our website and digital tools
  • Measure website performance, advertising performance, lead quality, and customer experience
  • Send marketing, promotional, service, recall, appointment, finance, ownership, and customer relationship communications
  • Conduct analytics, attribution, audience creation, remarketing, and targeted advertising
  • Detect, prevent, and respond to fraud, security incidents, unauthorized access, or misuse
  • Comply with legal, regulatory, manufacturer, lender, tax, accounting, recordkeeping, and law enforcement obligations
  • Enforce our agreements, protect our rights, and protect the rights, safety, and property of others
  1. Cookies, Pixels, Analytics, and Advertising Technologies

Our website may use cookies, pixels, tags, web beacons, software development kits, session replay tools, analytics tools, advertising identifiers, and similar technologies.

These technologies may be used by us, Team Velocity, and other vendors to:

  • Keep the website functioning properly
  • Remember preferences and prior activity
  • Understand how users interact with the website
  • Improve website speed, performance, and usability
  • Personalize shopping experiences and vehicle recommendations
  • Measure advertising effectiveness
  • Create advertising audiences
  • Deliver relevant advertising on this website and third-party websites, apps, search engines, and social media platforms

We may use vendors and platforms such as Team Velocity, Google, Meta, Microsoft, call tracking providers, chat providers, CRM providers, and other advertising or analytics partners.

Some state privacy laws may consider certain cookie, pixel, advertising, or analytics activities to be “targeted advertising,” “sharing,” or a “sale” of personal information, even when no personal information is sold for money. You may opt out of targeted advertising, sale, or sharing where required by law by using available cookie controls, browser-based privacy controls where recognized, or by submitting a privacy request using the methods listed in this policy.

Your browser may allow you to block or delete cookies. Blocking cookies may affect website functionality.

  1. Disclosure of Personal Information

We may disclose personal information to the following categories of recipients:

  • Team Velocity / Data Driven Holdings and related website, marketing, personalization, analytics, CRM, and customer experience service providers
  • Website hosting, data storage, cybersecurity, analytics, chat, call tracking, messaging, email, and software providers
  • Advertising platforms, marketing agencies, audience providers, and measurement partners
  • Vehicle manufacturers, distributors, and OEM program partners
  • Lenders, finance companies, credit bureaus, payment processors, warranty providers, service contract providers, insurance providers, and transaction partners
  • Mac Haik affiliated companies and dealership-related entities
  • Government agencies, courts, regulators, law enforcement, or other parties when required by law
  • Professional advisors, auditors, insurers, attorneys, accountants, and compliance providers
  • Successors or assigns in connection with a merger, acquisition, sale, financing, restructuring, or transfer of dealership assets

We do not sell your personal information for money. We do not allow mobile opt-in data or text messaging consent information to be sold, rented, or shared with unaffiliated third parties for their own marketing or promotional purposes.

  1. Team Velocity Notice

Team Velocity / Data Driven Holdings may provide website, advertising, analytics, personalization, customer experience, CRM, email, direct mail, search, social, and digital retailing support for this website and our dealership.

Team Velocity may process customer and prospective customer information on our behalf to provide these services, including contact information, vehicle information, online activity, lead information, service history, sales history, payment-related information, and other information needed to deliver relevant dealership content and customer experiences.

When Team Velocity processes information on our behalf, it is expected to use the information only as necessary to provide services to us, protect the information using appropriate safeguards, and follow applicable law and contractual requirements.

  1. Financing, Credit Applications, and Financial Privacy

If you submit a credit application, request financing, or provide financial information, that information may be used to evaluate your eligibility for financing, submit your application to lenders, verify identity, prevent fraud, complete a purchase or lease, and comply with legal requirements.

We may share financing and transaction information with lenders, credit bureaus, finance companies, vehicle manufacturers, service contract providers, insurance providers, and other parties involved in your requested transaction.

Financial information may be subject to additional privacy notices provided during the financing or transaction process. Those notices may explain additional rights and choices under federal or state law.

  1. Text Messaging, Calls, and Email Communications

By providing your phone number, email address, or other contact information, you authorize Mac Haik Dodge Chrysler Jeep Ram – Temple, our affiliates, and our service providers, including Team Velocity where applicable, to contact you about your inquiry, vehicles, appointments, service, financing, offers, and related dealership matters.

Where required by law, marketing calls or text messages will only be sent with your consent. Consent to receive marketing calls or texts is not required as a condition of purchasing any vehicle, product, or service.

Message frequency may vary. Message and data rates may apply. Reply STOP to opt out of text messages. Reply HELP for help. You may also contact us using the methods listed below to revoke consent or update your communication preferences.

Mobile information, text messaging opt-in data, and text messaging consent will not be sold, rented, or shared with unaffiliated third parties for their own marketing or promotional purposes. We may share this information with service providers only as needed to deliver messages, manage consent, support customer service, or fulfill your request.

We may send transactional or relationship communications, such as appointment confirmations, service updates, recall information, requested vehicle information, or purchase-related communications, where permitted by law.

You may unsubscribe from marketing emails by using the unsubscribe link included in the email.

  1. Your Privacy Rights

Depending on your state of residence and applicable law, you may have the right to:

  • Confirm whether we process your personal information
  • Access personal information we maintain about you
  • Correct inaccuracies in your personal information
  • Delete personal information provided by or obtained about you
  • Obtain a copy of personal information in a portable and readily usable format
  • Opt out of targeted advertising
  • Opt out of the sale of personal information, where applicable
  • Opt out of certain profiling activities that produce legal or similarly significant effects
  • Limit or withdraw consent for certain sensitive personal information processing, where applicable
  • Appeal a decision we make about your privacy request
  • Not be discriminated against for exercising privacy rights

We will respond to authenticated privacy requests as required by applicable law. In many cases, we may need to verify your identity before processing your request. We may deny a request when permitted by law, including when we cannot verify your identity, when an exception applies, or when the information is subject to legal retention requirements.

  1. How to Submit a Privacy Request

You may submit a privacy request by using one of the following methods:

  • Calling us at 254-791-5682
  • Mailing your request to:
    Mac Haik Dodge Chrysler Jeep Ram – Temple
    Privacy Request
    3207 South General Bruce Drive
    Temple, TX 76504
  • Using the contact form available on this website and including the subject line Privacy Request
  • Using any available cookie preference, “Do Not Sell or Share,” or privacy request tool provided on this website, if available

Please include enough information for us to verify your identity and understand your request.

If you are submitting a request as an authorized agent, we may require proof of your authority to act on behalf of the consumer and may require the consumer to verify their identity directly with us.

  1. Appeals

If we deny your privacy request, you may appeal the decision by contacting us through the same method used to submit your original request and including the subject line Privacy Appeal.

If your appeal is denied and you are a Texas resident, you may contact the Texas Attorney General regarding your privacy rights.

  1. Universal Opt-Out Signals

Where required by applicable law, we will recognize valid universal opt-out signals or browser-based opt-out preference signals, such as Global Privacy Control, when technically feasible and legally required.

A universal opt-out signal may apply to targeted advertising, sale, or sharing of personal information as required by applicable law. Some website functions may still require cookies or similar technologies for security, fraud prevention, or basic website operation.

  1. Data Security

We use commercially reasonable administrative, technical, and physical safeguards designed to protect personal information. These safeguards may include access controls, encryption, monitoring, vendor oversight, employee training, and other security measures appropriate to the nature of the information.

No website, system, network, or method of transmission is completely secure. We cannot guarantee absolute security.

If we are required by law to notify you of a data security incident, we will provide notice as required by applicable law.

  1. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, complete transactions, provide service, maintain business records, comply with legal obligations, resolve disputes, prevent fraud, enforce agreements, and meet manufacturer, lender, tax, accounting, or regulatory requirements.

Retention periods may vary depending on the type of information, the reason it was collected, legal requirements, and business needs.

  1. Children’s Privacy

Our website is intended for adults and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without appropriate consent, we will delete it as required by law.

  1. Third-Party Websites and Tools

Our website may link to third-party websites, tools, applications, maps, payment processors, finance tools, social media platforms, advertising platforms, manufacturer websites, or other services that we do not control.

This Privacy Policy does not apply to third-party websites or services. We encourage you to review the privacy policies of any third-party websites or services you use.

  1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we update it, we will revise the “Last Updated” date above. Changes are effective when posted unless otherwise stated.

Your continued use of the website after an updated Privacy Policy is posted means you acknowledge the updated policy.

  1. Contact Us

For questions about this Privacy Policy or our privacy practices, please contact us.